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Free PaperSpecs Webinar "Creative Marketing with Digital Print"

Friday, October 12, 2012

Press release from the issuing company

Tuesday, October 23, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Neenah Paper present the free webinar: Creative Marketing with Digital Print. Designers will be inspired by the trends in digital printing today and see examples of well executed, high-end designs from HP Indigo customers around the world.

According to a recent design print survey, 87 percent of designers buy or specify digital print. And for good reason. From shorter runs and quick turns to ease of workflow and the ability to customize projects, digital printing has opened new and ever more creative marketing opportunities for designers and their clients.

In the next PaperSpecs webinar, Creative Marketing with Digital Print, special guest speaker Vivian Cohen Leisorek will talk about the newest trends in digital printing.

Leisorek leads the General Commercial Print and Direct Mail segments for the Indigo Division of HP. This vantage point allows her to see firsthand some of the most innovative work being created today.

In the free, 60-minute webinar, Leisorek will inspire designers and print professionals by sharing:

  • Creative ways to use digital printing to help clients grow their businesses
  • 12 well executed high-end print samples from around the world
  • Back stories that reveal how these successful projects were done

"Advances in papermaking and growth in the variety of papers, especially textured and uncoated options suited for digital printing, have made it more viable for designers," says Sabine Lenz, founder of PaperSpecs. Add in customization, special effects and interactive experiences for the print user and now you have an irresistible recipe for marketing success."

As businesses seek to find the most effective marketing mix, designers and print buyers will play an increasing role in advising their clients on the latest digital printing techniques.

So if you want to know more about the creative ways digital print can help you and your clients meet business goals, you don't want to miss Creative Marketing with Digital Print.

This webinar is free thanks to the generous support of Neenah Paper. Space is limited so be sure to reserve your seat today for this free webinar at www.paperspecs.com/webinar.


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