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New App Studio Enables Digital Publishing with HTML5 via Cloud

Wednesday, October 10, 2012

Press release from the issuing company

Create and Collaborate Online to Produce Fully Interactive Apps for iPad, iPhone, Android, and Kindle Fire with QuarkXPress, InDesign, and XML

Quark announced today the new App StudioTM, the next generation digital publishing solution that pushes the bounds of user experience without the high cost and effort associated with custom app development. By combining the market-leading HTML5 technology from the recent acquisition of PressRun with Quark's existing digital publishing technology, App Studio is now the only digital publishing solution that allows users to create customized apps with HTML5, QuarkXPress, InDesign, and XML. Through a managed cloud environment, designers, authors, and extended teams are able to collaborate to create rich, interactive content that can be delivered across multiple platforms and devices.   

With HTML5 at its foundation, apps created with App Studio:

  • Go beyond static, boring PDFs
  • Feature searchable, fully selectable text
  • Promote sharing, tagging, bookmarking, and other social media interactions
  • Deliver small file sizes for quick download (titles created with App Studio are typically one quarter the size of apps created with alternative solutions)
  • Reach iPhone, iPad, Android, and Kindle Fire now
  • Deploy quickly to new devices as they are released
  • Utilize QuarkXPress or InDesign for content creation and larger organizations can combine rich design with XML automation
  • Keep content in an open standard that does not lock customers into proprietary formats

"Not surprisingly, smartphone and tablet users favor rich, engaging app experiences," said Shaun Barriball, Vice President of Mobile Products for Quark. "Our aim is to remove the complexity around creating and delivering the best app experiences. With HTML5 at the heart of the new App Studio, content creators can start with their favorite design tools to deliver highly visual, interactive apps across devices – all from within a cloud environment."

App Studio is the next generation HTML5 solution for app creation that helps designers produce engaging smartphone and tablet experiences. In contrast to competing first generation solutions, App Studio combines the advantages of HTML5 with native tablet and smartphone app functionality. This hybrid approach allows apps created with App Studio to be highly interactive, output in smaller files sizes, and deployed to emerging devices quickly. The advanced functionality of App Studio has been trail-blazed by award-winning apps such as Metro, BBC Good Food, My Ford, the British Medical Journal, and Stuff and Top Gear magazines.

App Studio will be available in the next 30 days. For more information and to sign-up and get notified as soon as the new App Studio is available, please visit www.AppStudio.net. The new App Studio is compatible with InDesign CS5 or higher as well as the soon to be released QuarkXPress 9.5.

Existing Customers
The transition to App Studio will be seamless for current PressRun customers. PressRun is being retired as a brand, and current PressRun users will be transitioned to the new App Studio automatically. For more information see http://www.pressrun.com/blog. Current App Studio customers using the AVE file format will have the choice to continue with the previous App Studio technology, powered by Aquafadas and now renamed Quark AVE, or migrate to the new, HTML5, cloud-based platform.

Pricing
With multi-issue apps starting at $99.95 a month, the new App Studio is not only the most advanced, but also one of the most affordable digital publishing solutions for creative professionals. Up to 80 percent less expensive than the alternatives, App Studio pricing is tiered to offer solutions for the small or individual designer through to large, enterprise teams with complex digital publishing requirements.

 

Discussion

By Patty T. on Oct 10, 2012

Soon, team members throughout workflows can better collaborate on more engaging HTML5, QXP, INDD and XML apps, thanks to this App Studio version! And it's affordable, too? With the new versions of QuarkXPress and InDesign-compatible solutions being released by Markzware and by Quark, teams could more quickly release apps, and thereby save even more money. How exciting! I imagine Quark must be pleased to make this announcement... and rightfully so.

 

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