Konica Minolta Launches EnvisionIT Production at GRAPH EXPO
Monday, October 08, 2012
Press release from the issuing company
Specialized Order Automation and Multi-Channel Marketing Solutions To Help Improve Shop Workflow and Increase Efficiency for Commercial Print Customers
Experience Konica Minolta's Award-Winning Technologies in Chicago
October 7-10, McCormick Place South, Konica Minolta Booth #421
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced the launch of EnvisionIT Production, the newest member of the EnvisionIT solutions' family designed for commercial print customers.
Providing added value to address the key needs of today's commercial printers beyond basic "speeds and feeds," EnvisionIT Production combines bizhub PRESS technology, production solutions and professional services into a total solution with single-source reliability and accountability.
As part of this new offering, two software platforms will also be unveiled. EngageIT Automation and EngageIT XMedia ("cross media") aim to help print production service providers maximize profits through increased workflow efficiency, and expand their capabilities to help their end-customers leverage the power of multi-channel marketing. Konica Minolta will be highlighting these new solutions in Booth #421 at GRAPH EXPO 2012 from October 7-10 in Chicago.
EngageIT Automation integrates a web storefront and workflow automation in a single, seamless process by combining all aspects of the production cycle – placing and managing orders, printing and finishing, and shipping and billing – into one integrated solution.
EngageIT XMedia offers an easy-to-use interface that makes data management, segmentation, creative design and deployment of multi-channel marketing simple. With EngageIT XMedia, direct mail, email, SMS, social media, PURLs, QR codes and more are created, deployed and reported on, through a single platform.
"Current print production processes can be slow, inefficient and labor-intensive," says Kevin Kern, senior vice president, Marketing, Konica Minolta Business Solutions U.S.A. "The EnvisionIT Production value proposition focuses on bringing a heightened level of performance, workflow efficiency and cost savings to today's commercial print customers. We look forward to showcasing at GRAPH EXPO 2012 how users can increase throughput, grow new revenues and meet the evolving needs of customers with uniquely tailored solutions from Konica Minolta."
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