Dynagram Launches Print/Ebook Solution
Friday, October 05, 2012
Press release from the issuing company
Dynagram, the company that makes your work flow, today announced a never-before-seen solution for book printers to capitalize off of the booming ebook market and offer a secure and turnkey print/ebook combo packages to their customers.
The solution is an easy and affordable way for printers to print their customers' books and give them the opportunity to provide the ebook versions, too. All this at price-per-copy basis! Printers need not set aside hefty new "digital strategy" budgets. Rather, they can factor the minimal cost directly within their existing marketing or production budgets. They can therefore figure out their margins just as easy as before!
How does it work?
1. Printers print the book as they normally would do. They send Dynagram their files.
2. Dynagram provides printers with scratch-off labels that display tokens.
3. Printers affix the labels on the covers of the printed books. Off they go through the normal distribution chain.
4. Readers buy the print book. If they are interested in discovering the digital version, they simply visit my.nu-book.com, validate their tokens, and download the feature-rich My Nu-book app on the smartphone or tablet. Within seconds, they get access to their FREE ebook.
The benefits for printers are tremendous. They can:
Stay afloat: Printers are seeing their print volumes drastically reduce in favor of ebook production. Dynagram's solution enables printers to provide a hassle-free means of producing ebooks.
Get into the ebook business-fast. There is a tipping point whereby printers would normally have to invest massively (time, resources, money) in deploying large-scale ebook platforms OR try a small tech supplier-never to be sure if that provider understands the business or will stay in business. With over 40 years background in the print and publishing industry, Dynagram offers print an über-affordable and easy way to offer ebooks.
Stop their print volumes from being cannibalized. As more publishers are looking for ebook production experts, printers must jump on the bandwagon and become a one-stop-shop for all of publishers' print and ebook needs.
Respect existing distribution and retail channels. This solution ensures that printers and their publishing clients do not bypass their distribution and retail partners.
"Printers cannot afford to wait until print/ebook packages become standard," explained François Guérard, CEO of Dynagram. "Dynagram has always been attuned to printers' needs. Despite the Amazons and Apples of this world, we believe printers still have value within our industry. Readers will still want print. And they will want ebooks. Both "p" and "e" books can thrive together. Dynagram is committed to helping printers thrive through these exciting new times."
Dynagram's print/ebook combo solution will be exhibited at Graph Expo at Dynagram's booth 4835.
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