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Easypurl 1:1 Integrated Marketing at Graph Expo

Wednesday, October 03, 2012

Press release from the issuing company

Easypurl, the industry leader in cloud-based marketing software is proud to announce the release of Easypurl 7 Printer Edition –1:1 Integrated Marketing Platform for Printers. For the first time, print service providers have an easy-to-use, yet extremely powerful tool to create and deploy Integrated Marketing programs. Easypurl's platform enables a true one-to-one dialog with each recipient while expertly tracking engagement across all media, including direct mail, email, mobile and social.

What makes Easypurl 7 stand apart from other marketing platforms is the unique and simplified process used to personalize each engagement while also enabling more advanced marketing activities such as multi-touch, drip and lead nurturing programs.

Easypurl 7 Printer Edition was designed with an open architecture to enable integration with 3rd party variable print composition (VDP) engines. Printers can create and publish Campaigns within client branded store fronts that empower sales teams to order Integrated Marketing Campaigns on-demand, right from within their favorite CRM. Easypurl 7 integrates with Salesforce.com and also provides sales teams with lead scoring and lead activity tracking to help drive better prospect and lead management.

"According to Marketing Sherpa, 73% of companies have no process for re-engaging and nurturing leads." says Steve Amiel, Executive Vice President of Sales and Marketing. "Easypurl 7 addresses this key challenge and enables Printers to build long-term relationships with clients beyond the initial engagement. This is game-changer for Print Service Providers."

He went on to explain that "The value for print providers comes in the form of higher profitability based on selling additional touch-points and reducing the time and cost of creating the campaigns significantly." "Easypurl is proud of our reputation as the definitive resource for 1:1 Integrated Marketing solutions that incorporate PURLs, QR Codes and Dynamic Landing Pages.", said Tej Kohli, CEO "Now, with the launch of Easypurl 7 Printer Edition, our Print industry clients can provide a higher response outcome and digital intelligence for clients by integrating multiple channels and touch-points into one Marketing Program."

Printers attending Graph Expo will have the opportunity to see the Easypurl 7 Printer Edition platform in action during live demos throughout the show at Easypurl's booth # 258. Additionally, new subscribers will receive a free iPad, preloaded with marketing materials, including sales presentations, case studies, and sample multi-touch campaigns to help them start selling 1:1 Integrated Marketing solutions immediately.

 

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