Rochester, New York, March 4, 2004 - Rochester Software Associates (RSA) today announced the availability of a new tool kit that will help print centers and their customers successfully roll out WebCRD—the powerful, browser-based print job submission and production management application that enables users to submit, manage, reorder, and output digital printing jobs via the Internet or Intranet. The WebCRD Rollout Kit incorporates ideas and strategies developed and tested in concert with current WebCRD customers. The new kit complements WebCRD’s extensive product documentation, and is designed to help RSA customers integrate digital workflows in their own environment, as well as their customers’ environments. Kit contents include: • Detailed Implementation Plan: indicates key activities, milestones, and timeframes, thus eliminating the need for customers to reinvent a successful implementation strategy • Best Practices for Deployment: addresses key topics such as how to run a successful pilot, evaluate options for customer training, and set up a kiosk in production to ease customer transition from analog to digital workflows • Open House Kit: This do-it-yourself kit helps print centers plan and execute a successful open house, a powerful tool for marketing new print services. The Open House Kit includes “Planning a Successful Event,” an announcement, invitations and follow-up documents (each adaptable for customer use), as well as a presentation for marketing the new services • Sample letters for print centers to send to their customers • Comprehensive training materials for corporate trainers Customers receive a complimentary copy of the Rollout Kit when they purchase WebCRD. Armed with this kit and consultative support from RSA, print centers can more quickly and easily transition their customers to the new digital workflow, enabling end users and the production center alike to enjoy the benefits of WebCRD. According to Dave Vanable, RSA Director of WebCRD Business Development, “Many of the print centers that selected WebCRD had little or no experience deploying new technologies and work processes to their customers. They came to us for help, because we are the experts and know how to manage projects large and small. As we became aware of how broad the need was, we decided to document the experience and expertise we had acquired over the years and provide it to our customers. The result is the WebCRD Rollout Kit, which many are using today to successfully deploy WebCRD in their enterprise.”