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Grupo Expansión uses WoodWing Enterprise

Friday, September 28, 2012

Press release from the issuing company

With no less than 19 media brands, Grupo Expansión is Mexico's leading publisher of high-end magazines. In cooperation with OneLatam, a WoodWing Gold Authorized Solution Partner, Grupo Expansión is migrating the production of its monthly and bi-weekly magazines to a workflow based on WoodWing's multi-channel publishing system Enterprise. The transition will be completed by the end of the year.

In the past, Grupo Expansión created all of its publications in an unaided environment based on file-sharing over the network. To increase both efficiency and reliability of the production process, the publisher decided to implement an editorial system. After a thorough evaluation, Grupo Expansión selected WoodWing's multi-channel publishing system Enterprise, including the editorial management application Content Station.

The list of Grupo Expansión's titles includes the publisher's flagship publication Expansión, Mexico's leading business magazine, the Mexican editions of globally known publications such as ELLE, InStyle, Travel + Leisure, and others.

"With WoodWing Enterprise, we have implemented a structured workflow that draws on version control, a visual production tracking, and advanced collaboration features," said Guillermo Caballero, Creative and Content Operations Director at Grupo Expansión. "The benefits are reflected in efficiency gains and security enhancements. Because the content for any output channel is managed and stored centrally, the system enables a multi-channel publishing workflow, paving the way to an efficient digital publishing future."

"At the moment Grupo Expansión already creates twelve publications using WoodWing," said Guillermo Diaz de Leon, Vice President Sales at OneLatam. "Leveraging the experience built up during these implementations, we will migrate the remaining seven brands to WoodWing Enterprise. After the migration, OneLatam will continue to assist Grupo Expansión, providing system integration, training and technical support."

"We are pleased to welcome Grupo Expansión to the community of major magazine publishers worldwide who produce their media brands with Enterprise," said Steve Schaffran, General Manager of WoodWing Latin America. "Among the dozens of newspaper, magazine, and textbook publishers in Latin America that have implemented the Enterprise platform, the brilliant editorial teams at Grupo Expansión stand out as a model for the region."


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