Lexington, Kentucky USA -- WhatTheyThink today announces the immediate availability of a white paper by WhatTheyThink Senior Analyst Richard Romano, sponsored by Enfocus, that addresses some of the top myths and complains about workflow automation. The new white paper can be downloaded for free.

Welcome to the Machine: How and Why Workflow Automation Is Nothing to Fear debunks some of the major myths of automated production, countering the major complaints of "I can't afford it," "I'll lose my job," and "We're just a small shop." The paper also puts modern complaints about automation in the context of historical objections to technological change.

"The fear of automation-or, I should say, the consequences of automation-are as old as technology itself," says Romano. "And even the printing press, itself a type of automation, was met with some fierce resistance. So we've been here before."

The discussion of workflow automation takes place in the context of Enfocus' Switch automated workflow solution, and offers some brief case studies of a cross section of graphic arts companies that have successfully automated some or all of their production workflows.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact Vince Naselli at [email protected].