PrintCity Alliance Managing Director Rainer Kuhn will be presenting the latest trends and opportunities for Value Added Printing & Packaging at a Viscom Symposium on October 25, during this year's Viscom fair in Frankfurt.

A broad range of special samples have been created within the PrintCity Value Added Packaging (VAPack) initiative to give inspiration to designers, brand owners and marketers. At the Symposium titled Customer Attraction at the Point of Sale – Actual Trends, Rainer Kuhn will show how Value Added Printing & Packaging can provide differentiation and create an incentive for customers to buy.

More information on this special event is at: www.viscom-messe.com/symposium

PrintCity Value Added Packaging – world leading combined experience
The PrintCity VAPack project has been active for two years now and includes the combined knowledge & experience of leading suppliers of materials and equipment. It focuses on the needs of brand owners & designers to give inspiration, to open discussions on the latest opportunities & benefits in using value added packaging techniques.

VAPack emphasizes the many benefits of Value Added Packaging techniques:

• Increased consumer attraction from new or combined VAP techniques
• Enhanced product differentiation in all consumer market sectors
• New opportunities in brand development and brand positioning

The creative VAPack samples portfolio now consists of:

• 5 innovative Value Added Packaging designs
• 5 variations of techniques & materials in each design

Viscom Frankfurt 2012
Viscom, the International trade fair for visual communication, technology and design, is aimed at marketing managers from retail and industry, machinery and materials buyers, craftsmen and creative artists. It is a showground for the latest developments and cutting-edge technologies.

And it is the only event at which all the different sectors appear under one roof: machines, components, materials and services for digital printing and inkjet printing, engraving, light advertising, digital signage, textile refinement, display and Point of Sale solutions, outdoor advertising and ambient media.

At Viscom 2012, in Frankfurt, October 25-27, special attention will be paid to the new "Digital Signage", "Industrial Inkjet Printing" and "innovative materials" markets in form of seminars, special zones, special shows and awards ceremonies. 11,000 visitors are expected.

For more information and to attend, visit www.viscom-messe.com