EFI Sponsors 10th Annual WhatTheyThink Event at Graph Expo 2012 Featuring Dr. Joe Webb

Lexington, Kentucky USA -- WhatTheyThink announced the opportunity for industry professionals to attend a free event with Dr. Joe Webb, author of Disrupting the Future and Getting Business during Graph Expo 2012. Sponsored by EFI, it will be held Monday, October 8th from 8:00 to 10:15 a.m. in Room S105D, McCormick Place in Chicago. Continental breakfast begins at 8:00 AM in Room S105D with Dr. Joe’s talk commencing at 9:00 (we will do our usual giveaways at 8:45!). The session will pause at 9:50 for those who have booth duty or need to get to the show floor, and the Q&A session will continue until 10:15 AM.

Register today

This one hour event is entitled "The Business of Printing." During the session, Dr. Joe will offer insights into the key steps required to creating a flexible organization built on a strong, unshakable foundation... delivered in his well-known and contrarian style, followed by the usual lively Q&A. Attendees are sure to leave this event with actionable ideas they can put into play immediately.

Topics include:

• Economic overview and the post-election economy
• It's the printing BUSINESS that matters, not just PRINT
• The paradox of digital media: using it and competing against it
• Essential aspects of a flexible, yet unshakable, print business: its people and investments

"Many printing businesses have realized that their market focus must be more creative and dynamic as they both compete with and embrace digital media," said Dr. Webb. "Those two concepts present an interesting paradox that underscores the need for planning and superior execution of those plans."

This is the tenth year WhatTheyThink has held this popular and important educational event at Print/Graph Expo. Each year, the audience has grown, and the event provides a worthwhile opportunity to catch up on the state of the industry, see old friends and meet new ones. "Our audience is industry CEOs, VPs, product managers, educators, students, investors, and others, from all industry segments," Dr. Webb explained.

"We are pleased to sponsor this event," said Guy Gecht, CEO of EFI.  "It has become a tradition at Graph Expo over the last decade and Dr. Joe's insights are always unique and actionable.  We are especially excited about this year's topic, which aligns with EFI's strategy and reflects the need for dramatic changes in the way printing firms do business in today's dynamic and multichannel world."

Randy Davidson, President of WhatTheyThink, stated, "EFI's generosity and thought leadership as the exclusive sponsor of this important event has enabled WhatTheyThink to make it free to all attendees. We are honored by their decision to support this event and the needs of printing executives and owners."

Dr. Joe Webb is the director of WhatTheyThink's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a recognized marketing authority, forecaster and one of the best known speakers in our industry. His WhatTheyThink columns have been a "must read" since 2003, and his regular newsletters are highly anticipated by a wide industry audience. "Disrupting the Future," written with Richard Romano, has been hailed as "the manifesto of a new generation of printers" and as "required reading for everyone who has ever put ink on paper." The duo also authored "Getting Business," a how-to guide to survival in the new world of printing.

To register for this event, click here.

About WhatTheyThink.com:

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].

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About EFI

EFI (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company's powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

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About Dr. Joe Webb

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 32-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology, holds an MBA in Management Information Systems from Iona College, and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College. Among his publications are "Renewing the Printing Industry" (2007), Disrupting the Future: Uncommon Wisdom for Navigating Print's Uncertain Future written with Richard Romano, and Getting Business, also authored with Romano. All of Dr. Webb's books are available at www.lulu.com/spotlight/drjoewebb.