Recognizing the need to offer attendees top-notch learning opportunities at the largest graphic communications exhibition for the Americas in 2012, Margie Dana is one of the industry experts who will present at this year’s GRAPH EXPO. 
 
Her session, entitled, “The New Breed of Print Buyers: Reaching Them & Teaching Them,” will take place on Sunday, October 7th, at Chicago’s McCormick Place, from 2 to 3:30 pm. This seminar is among the more than 50 “hot topic” sessions that comprise the GRAPH EXPO 2012 Conference Program.
 
“GRAPH EXPO is a great venue to provide state-of-the art education for the graphic communications industry,” said Dana, founder of Print Buyers International. “I’m excited about the prospect of speaking to an audience of print service providers and industry suppliers about how to make an impression on the new generation of print customers. Now’s the time for printers to get in sync with their customers and prospects – and my session is designed to help them do exactly that.”
 
Among the topics Dana will cover in her session will be these: 
 
- What are the top criteria buyers seek in their printers today? 
- How can a steady stream of fresh content help print providers establish their expertise and attract new prospects?
- How experienced print customers differ significantly from the incoming “freshman class” of customers – and what this means for the industry.
 
Dana will also be producing her own Print & Media Conference on October 8 – 10th at the same location. PBI’s 7th Annual Print & Media Conference attracts senior-level print buyers, designers and marketers who want to stay ahead of the curve. They attend PBI’s conference to get top-level professional education not available elsewhere. Full conference details, including online registration, are at http://printbuyersinternational.com/2012-print-and-media-conference/. 
 
For complete information about the GRAPH EXPO 2012 Conference Program sessions, including how to register for Dana’s session on print buying, visit: http://graphexpo.com/SessionsEvents/SeminarProgram.aspx <http://graphexpo.com/SessionsEvents/SeminarProgram.aspx> .