Survey Advantage released their Print Buyer Satisfaction Index (PBSI) for the quarter ending June 30, 2012. Top performing achieved over 87% loyalty, average performers 73% to 86%, and poor performers under 73%. The industry average was 82% with no change from Q1, 2012. Q2, 2012 results are based on 12,231 print buyer reviews focused on recent jobs and projects completed. Congratulations to Paw Print & Mail of South Burlington VT for achieving the best overall loyalty rating with 98% of their customers stating they are “Very Likely” to recommend them to colleagues and friends. Paw Print & Mail achieved top honors when compared with hundreds of printers.

The benchmark is a compilation of all feedback gathered for hundreds of printers participating in CustomerPulse. The feedback is published to benchmark performance and enable printers to react quickly to customer complaints and opportunities. The PBSI is the most comprehensive measure of print buyer available in the printing industry.

The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking. Visit www.surveyadvantage.com/printers for more information.