HH Global, leaders in brand campaign management, has recorded a 4.4% rise in turnover to just under £100m for the year ended 31 March 2012.  The company saw sales rise from £95m in 2011 to £99.2m in 2012 and an increase in gross profit margin from 19.4% to 21.2%. 

Although EBITDA is down slightly at £2,026k, operating margins for the year increased by 1.8% reflecting a more profitable service mix as the Group continues its repositioning after last year’s new brand launch. 

Investment in the last 12 months has been significant in all areas which has led to an increase in operating expenses, from 17.9% of sales in 2011 to 20.4% in 2012.  Key investments have been improved infrastructure in Mumbai, Paris and Barcelona, with new offices in Monheim, Chicago, Sao Paolo, Mexico City, Tokyo, Sydney, Beijing, London and Wakefield.   This puts the company in an even stronger position as a global business supported by the renewal of legacy contracts.

The company is also continuing to refine its impressive global IT infrastructure, in particular its HHub platform and marketing execution capabilities, which support so many of HH Global’s clients across the world, especially in emerging markets.  The on-going strengthening of the service portfolio is also ensuring greater success in securing more work from both existing and new clients.

Robert MacMillan, CEO, HH Global said:  “These are good results at a time when many European markets are in recession; legacy print margins commoditise further; and discretionary marketing budgets in many client organisations reduced.  HH Global is now perceived to be a very strong international player.  Furthermore we are seeing much interest in our retail media and digital media offerings and solid progress has been made in support of these global channels.

“We remain confident that this is the right direction for the Group and our results to date are testament to that fact. With significant investments in both technology and infrastructure now behind us, the Board has a confident outlook, supported by a strong new business pipeline with some significant wins to be announced.”