East Sussex-based digital print company Elephant Graphics is marking its 10-year anniversary by undergoing a complete rebrand, and will now be known under its new trading name of Elephant Print and Display, as the business continues to enhance its reputation and grow its client base.
Formed in 2002 by Directors Jason Gadd and Jamie Benson, both former pre-press operators, Elephant Print and Display has a staff of 6 people and operates as a digital only printing company based in two converted barn units in scenic surroundings near Lewes in East Sussex.
As part of the business rebrand, the company’s website has been updated and overhauled and a new company logo bearing the new trading name created.
Commenting on the decision to rebrand the business, Director Jason Gadd said, “This was an opportunity to realign ourselves to the marketplace we are in. People understandably thought we were a graphic design company, but the new logo is a fresher version of the original and we have kept the red and black colours for a modern, high impact image.”
Gadd continued, “Our website has been updated by an old friend of mine from art college days. She works from home and it's been great to work with her on this project. We have tried to make the site as accessible as possible and nothing is more than 3 clicks away.”
Explaining how the business came by its original name, Gadd stated, “The name Elephant Graphics was chosen as we wanted something slightly quirky, and it worked well with the fact that were producing elephant sized graphic panels. In addition we both really like elephants!”
Elephant Print and Display operates with an Indigo 3050 press and HP designjet large format printers, with most print finishing handled in-house together with bookletmaking, perfect binding and wiro-binding alongside both large and small format laminating facilities.
Having invested in a range of pre-press kit and large format machines, Elephant was fortunate to get a significant job to produce 176 panels for BAA at Gatwick Airport, which depicted scenes of Sussex going all the way down one of the airport’s many walkways.
“That job gave us the momentum to really get started. We have produced some really fantastic work over the years including large displays for renowned local artist Chris Drury (Elephant recently produced an image 9 metres x 4 metres for an installation in Finland), as well as some really high-end brochures for op design agencies.”
Since its formation, Elephant Print and Display has gradually moved from producing large format work and repro services (such as drum scanning, retouching etc.) into short-run digital print, initially with a Xerox DocuColor press and then onto HP Indigo. As part of its business philosophy, Elephant uses environmental responsibility as a factor in procurement, energy usage and waste minimisation, and where possible advises its client to choose environmentally friendly products such as FSC certified papers.
Elephant Print and Display has also seen a growth in the variable data side of its business, which has helped the company to get more value from its digital press, so much so that it now regularly produces gift vouchers for a local company with personalised content and has become more adept at producing work of this kind.
Gadd stated, “We are always looking at new technology and enjoy researching and keeping up to date with our industry. Our business has become so reliant on e-mail now and we are looking at moving towards web to print in the near future.”
Elephant Print and Display services a mainly business orientated customer base, built up of design and marketing agencies, local authorities, other print companies and freelance graphic designers.