“Targeted mailings have a far greater impact and subsequent hit rate,” according to Terri Winstanley, Head of Marketing and PR at Intec Printing Solutions Limited.
“Personalised envelopes containing special offers to relevant recipients, for instance, discounted gym memberships to fitness fanatics or meal vouchers for food lovers, can be easily produced with a clever piece of software called PrintShop Mail,” she explains.
“This well established industry leading solution is now readily available worldwide thanks to an agreement reached between Objectif Lune, the Canada based developer of the software, and Intec Printing Solutions Limited.”
Ian Melville, Managing Director of Intec Printing Solutions Limited, adds: “This arrangement is entirely unique to Intec Printing Solutions.
“With its excellent international relationships, Intec is well placed to offer this superior and well-established variable data solution not just to all Intec partners around the world and their Intec customers but to non-Intec users seeking a better, more user-friendly solution that delivers greater results.
“While most of Intec’s international partners have already signed up to offer this software there is still an opportunity for the remainder to commit, introducing them to a new revenue stream,” he says, adding: “Print Shop Mail Suite makes our printers even more versatile.”
For three months from August 1 to October 31 every new Intec printer will be shipped with a complimentary copy of PrintShop Mail Suite variable data printing software.
“The dongle, loaded with 5,000 free credits, is a great way of trialling PrintShop Mail Suite,” says Terri.
“Once the credits have been used, the dongle can be easily topped up on a pay as you go basis or the most cost effective solution, a one-off payment, buys unlimited lifetime use,” she concludes.