Willie Brennan of Custom Print Now (CPN), today announced the successful release of his thought-provoking whitepaper, The Seven Deadly Sins of Web2Print.
Using examples from his own experience, Brennan's whitepaper examines the pitfalls of choosing and implementing web2print solutions, and details the issues both print service providers (PSP's) and customers can avoid.
"I had experienced other disruptive technologies in my 35 years in the print business, but this one, called web2print, is the most dangerous," says Brennan. "The consequences of the wrong choice can be enormously expensive in wasted capital and time. I wanted others to benefit from my experience," he asserts.
The whitepaper offers a preface describing the disruptive technology of Desktop Publishing, and its ripple effect from the client down to the print Sales Rep. Those who experienced this in the 1980s will identify with the wars between sales, customer service, the composition department and the client. "Those under the age of 50 can skip this part," jokes Brennan.
In The Seven Deadly Sins Brennan describes the common mistakes made in the web-to-print journey, along with suggestions to those who have not yet implemented a solution, and hope to those who are struggling to make their solution work.
The Whitepaper can be found at www.customprintnow.com/purl/sevensins/ At that site, the user will experience a live cross-media campaign which demonstrates the power of web2print.