MTL Print Details Plans for Newly-Announced North American Organization
Friday, July 20, 2012
Press release from the issuing company
CEO Ran Emanuel today revealed additional details on MTL Print's plans for its North American organization, beginning with key executive personnel acquisitions in the sign and packaging sectors. MTL Print this month opened its North American headquarters here in Atlanta's industry-popular Kennesaw suburb, where officials will showcase the NURstar 304 (formerly the Meital 304D) for visitors at the on-site demonstration center, on July 27.
"The demand in North America, where we already have 5 machines up and running; and already more on order, made it clear that we needed to establish a North American base of operation sooner than later," Emanuel says. "Finding the right people was critical, and so I'm very happy to share that we've thus far brought three of the sign and packaging print segments' best."
Sign Segment, West
"Pedro utilizes his mix of experience and contacts to help customers tailor their resources to make them as competitive as possible," Emanuel says. "He's particularly good at maximizing companies' existing strengths and helps push them into new areas they may not realize are feasible for them. We all know him, and everyone at MTL is happy that he's agreed to come on board."
Sign Segment, East
"Henry has seen and understands every configuration," Emanuel continues, "and will help wide format customers integrate the NURstar 304 within any type of existing operation, as well as help organizations move into wide format with a full turnkey solution, because he understands so well all the elements - including substrates, ink, and personnel - necessary to getting the best ROI."
Because the understanding of packaging means understanding a very different supply chain, with numerous stakeholders and technology choices that are just beginning to intersect with conventional and digital graphic arts, Emanuel says that "Barabie has clear-cut knowledge about how it's all coming together, and will therefore be able to show the benefit of MTL Print products to this market."
Emanuel emphasizes Zohar's track record in working with small through large industrial players in deploying new technologies and coping with changing market needs. "It's precisely the kind of experience packaging professionals need," he says.
MTL Print Headquarters: M.T.L Print Ltd., David Navon 5 Str, Magshimim 56910, Israel, Office: +972-3-9082800 Fax: +972-3-9092359.
MTL Print North America office and demonstration center : 3042 Matlock Dr., Kennesaw, GA 30144.
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