The marketing landscape is changing. Brands and agencies can no longer shout at consumers and expect them to listen. Instead, they must engage consumers in a two-way communication or risk being tuned out.

Pitney Bowes recognized this changing marketing trend, and is sponsoring the Personal Connections ECHO Award. This special award, part of the DMA’s annual ECHO program, will recognize the excellent use of customer insights and marketing to create more personal and lasting customer relationships.

"I am honored to be the Chair of the Judging Committee for the new award," said Jeff Ragovin, Chief Strategy Officer at Buddy Media. "As an experienced social marketing strategist, I realize just how important it is for brands and agencies to connect with consumers on a level never before seen in the marketing world. Brands that adapt in this connections-based world will thrive. Those that fail to do so are already starting to realize the consequences."

How do I know if I should apply? 

If you’re a marketer or agency and you’re connecting with your consumers in an innovative way, this award is recognizing you. We want to see how you’re using data to:

• Listen to customer preferences
• Obtain new customers and solidify existing relationships long term
• Create relationship marketing programs to strengthen personal connections for two or more years

So, how do I apply? 

If you read the qualifications and thought to yourself, "Wow, I already do this. I'd love to be recognized for it!" then we want to read your submissions. I’ve already looked at a few entries, and we are looking for more! To apply, submit your entry by visiting www.echoconnections.org. The deadline to enter is July 26, 2012.

Ragovin added, "So get those submissions in; I can’t wait to read them. Hopefully you will be one of our winners!"