Sandy Alexander has “gone small” following their successful expansion into the wide & grand/retail visual merchandising marketplace -- with the purchase of a Heidelberg Speedmaster 52. In 2010, Sandy Alexander launched a wide & grand format/retail visual merchandising division which has generated record breaking sales.
In today’s marketplace, clients are looking for brand consistency across their total marketing campaign regardless of size of piece, substrate, or quantity. “The purchase of the Heidelberg 6-color perfector with coater provides us with total flexibility in meeting a client’s printing needs. We are now platform agnostic”, said Mike Graff, President & CEO of Sandy Alexander. “We have equipment for any size piece or order; we will print with the press that provides our clients with the most impactful marketing campaign at the most efficient price.”
The Speedmaster 52 will complement Sandy Alexander’s other printing capabilities which range from digital, to full size sheetfed, fullweb with in-line finishing & inkjetting, up to wide & grand format printing. Combining the Speedmaster 52 with our digital capabilities -- including the soon to be operational HP 10000 and our existing HP 7500s -- provides our clients with total flexibility in producing quick turnaround projects whether they are static or One-to-One Marketing with variable data printing.