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PaperSpecs / Neenah Paper Present Free Webinar

Wednesday, June 27, 2012

Press release from the issuing company

Delicate patterns, intricate shapes, sensual textures. Thanks to the newer laser cutting and etching techniques available today, beautiful and eye-catching designs can adorn your print projects, elevating them to creative and attention-grabbing heights. Heights we’ll explore in our next free webinar, “How to Use Laser Cuts in Print Design.”

Special guest speaker, Kathrine Headrick, paper division manager at Laser Excel, will bring her considerable expertise to this event. From years assisting clients with incorporating laser cutting into their products, she will reveal helpful tips on the process and show brilliant examples of laser-cut and laser-etched pieces.

“While paper cutting has been around for over 1,500 years, advancements in equipment now make it easy to cut paper and other substrates in thicknesses never before possible,” says Headrick.

Laser cutting and etching can be used in combination with print, foil stamping and embossing or stand on its own as a solo design element. The creative possibilities for applications in advertising, mailings, packaging, and crafts are virtually unlimited.

“A recent Neenah Paper magazine insert is testament to the ability of this beautiful medium to create unique textures,” says Sabine Lenz, founder of PaperSpecs. “The lifelike transformation in this piece turned the relatively smooth paper into the nook-and-cranny feel of etched wood. Simply stunning.”

During the 60-minute webinar, Headrick will provide insight into:

  • How the equipment and cutting process works
  • How to incorporate laser cutting into a variety of projects
  • How the cost is determined
  • How to prepare final art in a laser-friendly format
  • How to get the most visual impact from your laser art

“Laser cutting is a truly amazing technique to watch. No physical tools make contact with the paper. Imagine a focused beam of laser light ‘drawing’ your art completely through the paper stock. The laser scans the areas to be removed, and they are vaporized. No scrap remains,” explains Headrick.

Find out more about the intricate techniques of laser cutting and laser etching. Don’t miss “How to Use Laser Cuts in Print Design.” This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

The webinar is on Tuesday, July 10, 2012 2:00 p.m. Eastern (11:00 a.m. Pacific).


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