Condat Unveils New Advertising Campaign
Monday, June 25, 2012
Press release from the issuing company
Until now Condat, part of the Lecta Group, has based its communication on the impeccable quality of its coated paper range.
For this campaign, the company chose to work with the international advertising agency Publicis, to revive the Condat brand’s core values and principles.
The result of the collaboration is a new world of paper where each creative project printed on Condat paper becomes a work of art.
Jennifer Collier, a well-known English artist who participated in this innovate project, has created three original objects made from paper, representing the natural creative spirit of Condat.
« MADE FOR INCREDIBLE STORIES »
« MADE FOR EXTRAORDINARY IMAGES »
« MADE FOR GLAMOUROUS IDEAS »
Thus we enter into several of Condat’s favorite areas: visual coffee table books, luxury catalogues and fashion magazines, where paper gives free rein to creativity and imagination.
Discover the new Condat visuals and an exceptional printed swatchbook collection designed to demonstrate that Condat coated papers are made for Art and Art is made for Condat coated papers.
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