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Neenah Paper at HOW Design Live 2012

Wednesday, June 20, 2012

Press release from the issuing company

Neenah Paper is participating in HOW Design Live 2012, a five-day intensive gathering of more than 2,500 graphic design professionals seeking inspiration, information and instruction, as one of its longest running sponsors and also as an exhibitor. The mega event, taking place June 21-25 in Boston, features four conferences geared towards designers, freelancers, creative team managers and other creative professionals.

Neenah will exhibit at two of these conferences, including:

  • HOW Design Conference – the main conference at HOW Design Live that aims to ignite creativity, help attendees develop unstoppable design skills, sharpen their tech savvy and forge powerful connections with other designers from around the globe.
  •  The Dieline Package Design Conference – where experts and innovators discuss challenges, opportunities, creativity and trends in package design.

Both conferences are co-located at Hynes Convention Center in Boston, providing attendees with the opportunity to meet, mingle and network with a diverse mix of designers, speakers and sponsors. Neenah’s biggest role will be at the HOW Design Conference as the paper company is co-sponsoring the closing ceremony and exhibiting at two separate booths throughout the tradeshow. In addition to its standard Neenah paper exhibit in the main exhibit hall, Neenah also will showcase the latest and greatest in paper specification technology at the Neenah Cabinet™ technology booth located near the Adobe exhibit. 

“We’re thrilled to be the longest continuous sponsor of the HOW Conference, putting us right up front in the exhibit hall where we can share Neenah’s latest creative paper goodies with fresh, new designers and long-time friends of Neenah,” said Thomas Wright, senior director of advertising and design for Neenah Paper. “This year’s messages are extra special for us and we’re exhibiting in two spaces to bring them to life. First, we want to make sure everyone gets to touch, feel and see our beautiful papers and selling tools. Second, we’ll unveil and demonstrate even more helpful technology tools for designers’ desktops and iPads. Our goal at Neenah has been to leverage technology and this dedicated booth showcasing our new technology tools is a first at HOW.”

All of Neenah’s booths will be open throughout the shows. For specific booth hours, visit HOW Design Live schedule. Following are the highlights at each booth:

  • Neenah Paper Booth – HOW Design Conference

Neenah’s paper booth will be front and center again this year with all of the conference’s leading sponsors. As attendees enter the main exhibit hall, they will immediately see the creative Boston-themed booth and recognize the Neenah branded bags.  Neenah will give away thousands of bags, which are a favorite for attendees to use as they visit other booths and pick up additional tradeshow items. Neenah also will give away 100 limited-edition posters designed by five HOW Design Conference speakers, among other prizes, and showcase all of the latest and greatest in fine paper products. HOW speakersinclude:  Mikey Burton, creative person for Mikey Burton Design & Illustration; Von Glitschka, illustrative designer at Glitschka Studios; Aaron Draplin, sole proprietor of Draplin Design Company; Justin Ahrens, creative director for Rule29 Creative; and Kody Chamberlain, writer, artist and graphic designer working mostly in comics and graphic novels. For profiles on the speakers/poster designers, visit: www.neenahpaperblog.com.

  • Neenah Technology Booth – HOW Design Conference

Located near the Adobe exhibit, Neenah’s technology booth will showcase how technology can help designers better utilize paper. The highlight of Neenah’s technology booth will be the unveiling of one of Neenah’s most innovative computer applications yet. Throughout the show, the Neenah team will provide demonstrations of the new application and all of its intuitive features. Visitors will be encouraged to play a variety of interactive games to help determine their personality types and see the benefits that the new product will provide them based on their habits. Neenah also will give away a free iPad to one lucky visitor.

  • Neenah Packaging Booth –  Dieline Package Design Conference

Neenah’s packaging booth will show designers how premium packaging papers can add value on the shelf. The booth will include packaging samples for viewing in a wide range of color, finish and environmental options that can be applied to many packaging applications. 

For a complete overview of the specific products that each Neenah booth will feature, please see the Neenah Booth Product Overview document. And visit http://www.neenahpaper.com for more information about Neenah Paper.


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