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Sandy Alexander Introduces First Ever Line of One-to-One 3D Mailers

Monday, June 18, 2012

Press release from the issuing company

Sandy Alexander, a leading commercial print provider, has unveiled a unique line of original and patented 3-dimensional mailers that for the first time leverages one-to-one variable data printing.  

The line was developed in conjunction with 3-D Paper Graphics a company that specializes in designing 3-dimensional mailers. The strategic alliance combines Sandy Alexander’s industry leading one-to-one marketing & variable data printing capabilities with 3-D Paper Graphics’ expertise in designing high quality proprietary and patented paper engineered products. The result is the first ever line of 3-dimensional mailers personalized one-to-one in runs as few as 1000.  

“The synergies from combining these two unique marketing vehicles will dramatically increase response rates for our clients, beyond even the record rates achieved by One-to-One Marketing,” said Mike Graff, CEO & President of Sandy Alexander. “These targeted, creative, one-of-a-kind pieces will breakthrough all of the noise and clutter generated in the marketplace from the unfocused shotgun effect of mass media. These formats will be impossible to ignore, create excitement and compel the recipient to action. We are expecting double digit response rates based on our One-to-One Marketing and direct mail experience.”

The initial launch consists of twenty items with whimsical but descriptive names such as: scissors starburst, double rotating gears, clutter buster business card presenter, exploding map, and lucky jumpers, to name a few. The launch will be supported with promotional mailings, videos, trade show & association presentations and more. The line complements Sandy Alexander’s other graphic communication services which includes: commercial printing, wide & grand format printing, retail visual merchandising, cross platform marketing, and more.




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