Renowned sales professional Todd Cohen will present new ideas about managing and motivating your sales force, as well as how to increase profits through effective selling during the Keynote Breakfast on October 19 at the 2012 SGIA Expo in Las Vegas.

“Today’s competitive and aggressive economy demands that companies and their leadership are doing everything they can to manage and motivate their entire organization to higher levels of productivity and accountability,” said Cohen. “It’s a balancing act, and it takes some skill and practice to make sure all of the components are in place to guide and lead your sales team and your company to success.”

In this highly interactive Workshop, “Sales and More Sales for Specialty Imaging,” Cohen will instruct Expo attendees on what they need to know and focus on when building a sales culture for 2012 and beyond. Topics will include:

• Everyone’s in Sales — what this really means
• The three components of a Sales Culture, and how you can build yours now
• Why your sales team is only one part of your sales engine
• The role of the sales team in leading the way to create a Sales Culture

For more information about the 2012 SGIA Expo Keynote Breakfast and to register, visit SGIA.org, Keyword: 2012Expo.