Friday, June 01, 2012
Press release from the issuing company
Michael DeMos, formerly of CMS Inc., today officially launched his new company. The Company, Victory-360, LLC, is a firm which offers marketing strategy, execution and consulting to direct marketers and the brokers and print providers who serve them.
Michael "Jay" DeMos, Founder and CEO describes his vision: "I've spent my entire career executing on behalf of my clients. I wanted to bring my expertise in integrated direct marketing together with my background in manufacturing, mailing, and postal optimization, to create an optimized solution delivering higher results and increased customer satisfaction."
DeMos formed Victory-360, a marketing strategy and execution firm, which helps clients, agencies and even print providers with strategic road maps to achieve their marketing objectives. The company's core mission is to bring clarity to the strategy, the plan, and the options for execution to achieve superior results. "We don't just give you a plan and leave. We stay with you in the trenches, and follow through for smooth execution, which is where most plans can go awry," asserts DeMos. "I want people to call us when their project has a lot of moving parts and the stakes are high," he advises.
"I've done a fair amount of business with Michael over the past decade, and what really stands out is his ability to merge multiple marketing platforms - print, mail, email, purls and online while providing dash board style reporting in real time to his client. He has broad knowledge and expertise in these areas. Michael is a straight shooter, trustworthy, and a pleasure to do business with," comments Scott Bobowick, Executive Vice President of L&E Meridian.
Victory-360 works with businesses of all sizes, helping them refine their marketing strategy at the highest levels, down to the actual execution and procurement of services. Most notably, they will eliminate the waste between agency and providers, creating a level playing field where the silos of information and strategy are collapsed. They do this while being ever watchful of the marketing ROI.
Willie Brennan, a marketing expert who founded Custom Print Now, notes: "The industry has been waiting to see what Michael will do next. I think the ideas behind Victory-360 are brilliant. There is a lot of wasted spending that goes on between clients, their agencies and the actual production, and Michael is exactly the right person to bring this to light," says Brennan.
The Victory-360 brand, identity and website were the invention of What's Your Plan LLC, a marketing consulting firm in Chicago. Principal Pat Veverica comments on the brand they designed for DeMos: "Michael was very clear about the image he wanted to project to the industry and his clients. He's smart, he's experienced, and is superb at crafting a solution to your most challenging marketing projects. He's incredibly dependable and loyal. Mike gets things done," says Veverica. Together, Veverica and DeMos engaged in the branding exercise that most of her clients refer to as the 'war room.' After much back and forth, they developed the tagline 'Winning Strategy. Smart Execution' to describe his brand promise. "The logo we developed for the brand is both playful and edgy, and the fox symbolizes the traits of being nimble, adaptable, clever and wise. The fox encourages us to think outside of the box and use our intelligence in different, creative ways. It was perfect for everything Victory-360 stands for," Veverica recalls.
Any organization which sells products or services to consumers or other businesses can benefit by working with Victory-360. The Company will handle some or all aspects of your marketing, from data and analytics, into overall strategy, including campaign design and delivery. They will help you establish relevant communications with your customers in print or electronic form, so you can make the most of your marketing spend. "We'll help you achieve amazing results," states DeMos.
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