Randstad, which recently completed the acquisition of Ma Foi Management Consultants, today announced its advertisement campaign in India. Randstad is the first HR services company in India to roll out a budget of 1.4 million Euros (INR equivalent 10 Crore) for its name change campaign. The campaign includes advertisements in high voltage television and print media across the country.
The main premise for the media campaign is to build the Randstad brand in India. Randstad currently enjoys the market leadership position in the country and hopes to combine its years of experience and global insights to introduce new concepts in the Indian HR services industry to deliver value to organizations.
Speaking about the launch of the campaign Mr. E. Balaji, MD & CEO, Randstad India said, “This marks an important milestone for our company as we have initiated such an aggressive advertisement campaign for the first time in 20 years in India. Randstad as a company is a very brand focused organization and the Randstad brand enjoys great recall across various other countries it represents. We are confident that the same will be achieved through this campaign to establish the brand successfully in the Indian market.”
Randstad has its presence in 40 countries globally and India is one of the key markets where it enjoys a leadership position. The campaign will be spread across all leading business dailies, business and news channels and general entertainment channels in English, Hindi, Tamil, Kannada, Marathi and Telugu.