AMR Hewitts Print Packaging (AMR Hewitts) is the first company in the ANZ region to purchase the state-of-the-art Dymatrix 113 Pro die-cutting machine from Heidelberger Druckmaschinen AG (Heidelberg). 

A leading packaging printer, AMR Hewitts, based in Tullamarine, Victoria, has positioned itself at the quality end of the market, manufacturing a range of packaging products for a diverse customer base spanning pharmaceutical, complementary health and cosmetics through to boutique foods and automotive retail lines. 

"We have long held the philosophy that packaging should reflect a brand's positioning," says Lou Mimmo, AMR Hewitts Managing Director. "When we decided to put all our efforts into packaging, we went to market with a quality proposition that centered on producing packaging that would assure consistency in branding from advertising to the point of sale. At the time our existing packaging contracts were in ladies hosiery and this approach proved to be very successful. Within 18 months we had moved from the smallest operator in the category to the largest". 

A flexible, high-speed die cutter with diverse options for a broad range of applications 
According to Lou Mimmo, the company needs to work with state-of-the-art equipment. For this reason, AMR Hewitts has chosen the Dymatrix 113 Pro- to continue to demonstrate market leadership and meet the company's own very strict KPIs (key performance indicator) for quality and productivity. The AMR Hewitts internal KPI for full on-time delivery sits at 99.5%. The company also has very strict internal quality controls. To meet our KPIs the team is given all the right tools. When AMR Hewitts started to see defects coming through in the cutting area, it was clear that they needed to bring the die-cutting equipment up to speed. 

Lou Mimmo saw the Dymatrix in operation in Germany, in both showroom demonstrations and at customer sites. Its performance on the job was very impressive, and he could immediately see the productivity and quality benefits of the machine. A favourable exchange rate and an increased workload led AMR Hewitts to place an order for the Dymatrix 113 Pro earlier this year. The company expects installation by July. On the occasion of drupa 2012 in Düsseldorf, Lou Mimmo again could experience his new flagship live. "With the Dymatrix 113 Pro there are a lot of technical advantages, but a few things were standouts for me, such as being able to electronically adjust the cutting plate, which is usually a manual task. From an engineering perspective the gearbox on the Dymatrix is thermically separated to the cutting mechanism. This means there is no need to warm up the machine enabling us to achieve consistent cutting pressure even from a cold start - on our old machine we'd have to wait a couple of hours for it to get going. The new machine will definitely enable us to target new work. We've never had a machine that blanks so output will be greater and it will remove a manual handling process as well. The Dymatrix runs a lot faster than our current machines and the fully automatic logistics system for stack changes on and off the machine allow the machine to run non-stop from the start of the run, even on very long runs. Plus its high level of automation will enable us to reduce make ready times considerably giving us greater capacity". 

The pressroom works with two Speedmaster CD 102 presses from Heidelberg and one Speedmaster CD 74. AMR Hewitts is also equipped with Heidelberg prepress machines and the Prinect workflow.