MindFireInc®, the world-wide leader of personalized cross-media marketing technology, is offering a special program, called “USPS Promo Pack”, that enables print and marketing professionals to easily take advantage of this year’s USPS Mobile Commerce and Personalization Promotion.

Scheduled to run July-August 2012, the USPS Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats, and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device.

According to the USPS guidelines, in order to qualify for this promotion the barcode has to meet specific criteria:

“The 2012 promotion will specify that the barcode or similar technology must lead the recipient directly to either: (1) a webpage that allows the recipient to purchase a product or service on a mobile device, or (2) a personalized URL, which leads to a web page that is unique to an individual recipient. Best practices such as directional copy and mobile optimization are also required,” USPS explains on this Webpage.

To help print and marketing professionals save time and money with this year’s USPS promotion, the MindFireInc team has developed a turn-key package that provides an easy-to-use template that meets the requirements outlined in this program.

With MindFireInc’s “USPS Promo Pack”:

1. Print and Marketing professionals can simply upload their mailing list and generate personalized QR code images for each individual contact in the database.
2. The personalized URL embedded in each QR code will lead to a mobile-optimized landing page, displaying personalized information based on the content of the mailing list file.

MindFireInc’s USPS Promo Pack allows print and marketing service providers to enjoy the savings of the 2% upfront discount on the postage fee, without having to worry about generating the personalized QR codes, or the complexity of building a mobile-optimized landing page.

The cost of MindFireInc’s USPS Promo Pack is only part of the total savings, and varies based on the campaign size. To sign up and learn more about MindFireInc’s special program, visit: http://www.USPSpromo.com

USPS has started the registration for the Mobile Commerce and Personalization Promotion on the Business Customer Gateway on May 1, 2012.