In today’s challenging global economic environment, businesses everywhere are looking for a critical edge to boost them past competitors and into market leaders. For many successful companies, that edge can be found in a strong culture built around the brand and extended to employees who act as brand ambassadors, fostering deep engagements with vendors, suppliers, business partners, and other key stakeholders. At the Extending Your Brand to Employees Conference, hosted by The Conference Board in New York City on June 19 and 20, this vital concept will be thoroughly explored over two days and will feature best-practice experts who will discuss how Dolby, Microsoft, IBM, LinkedIn, Mayo Clinic, FedEx, Pfizer, 3M, and other leading corporations are:

• Building and reinforcing company culture and core values with employees on a regular basis
• Creating and maintaining workforce behaviors that support positive brand experiences
• Creating deep brand engagement with employees across business units and functions
• Engaging employees in a new brand during an acquisition
• Learning techniques to develop a “one-company” culture
• Maximizing a company’s LinkedIn profile
• Realizing the value of collaboration within your company and driving profitability
• Unlocking business opportunities and driving success with the right corporate culture

Attendees will hear from executives such as Paul Westbrook, Principal at Westbrook Consulting and formerly a Senior Vice President with Ritz-Carlton, about how creating a culture of engaged employees can create customers for life. In the attached video clip, Mr. Westbrook discusses how Ritz-Carlton employees embody the company’s brand values and the importance of creating a strong internal culture:
http://www.youtube.com/watch?v=2MC3tobxb4k&list=UUjhoRw-WfKsKRWIb_Noy7fg&index=1&feature=plcp

More details on the conference can be found at
http://www.conference-board.org/conferences/conferencedetail.cfm?conferenceid=2378

The conference is geared toward corporate executives responsible for internal communications, human resources, branding, corporate governance, investor relations, corporate social responsibility, public affairs, and other corporate executives interested in better understanding how to build internal cultures that engage employees, boost productivity and improve financial performance.

Members of the media who are interested in attending should contact Peter Tulupman at (212) 339-0231, [email protected].