Within days of announcing at Drupa that it had acquired a majority interest in its Brazilian agency, Deltagraf in São Paulo, KBA has revealed that it will shortly be boosting its presence in northern Latin America with a new sales and service organisation based in Mexico City.

The new subsidiary, whose name has yet to be finalised, will serve printers in Mexico, Colombia, Peru, Ecuador, Bolivia and Venezuela as well as the Caribbean. It will be headed by Stefan Deuster, who has more than 20 years’ experience in the graphic arts industry and previously managed the manroland Latina group.  

The new subsidiary currently being set up will enable the world’s second-largest press manufacturer to intensify its local customer, investment planning and after-sales services with the aim of expanding its market share in line with its performance in many other regions worldwide. Cutting-edge products for all key market sectors and a dedicated, highly trained sales and service team under Stefan Deuster form a sound basis, because KBA technology already enjoys an excellent reputation in Latin America.