GMC Software Technology, a leading provider of customer communications and output management solutions, today announced it has formed a referral partnership with locr, the leading supplier of individualized maps for print. As a result of the agreement, businesses can generate personalized regional and route map data from locr directly within GMC Inspire, GMC’s customer communications management solution.

“GMC is a very strong global software provider for customer communications management and we are proud to cooperate with such an important partner,” said Rolf Richter, CEO of locr GmbH. “After having supplied maps to various GMC customers on a project by project basis, we are very happy to announce the seamless integration with GMC Inspire.”

GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to help businesses increase customer engagement, response rates and operational efficiency. GMC ‘s customers include banks and insurance companies from around the globe as well as businesses from the utilities, service provider, healthcare and retail industry.

“The seamless integration of locr maps allows GMC clients to easily embed personalized maps in different customer communications such as transactional documents, direct mail and transpromo,” said Bill Parker, CMO at GMC Software Technology. “Together we are enabling businesses to use more effective tools within their communications to enhance the customer experience.”

locr’s innovative server solutions allow high volume generation of fully individualized maps including routing, customized icons as well as logos. locr maps support more than 100 countries around the globe and ensure accuracy through data partnerships with NAVTEQ and Openstreetmap. Both GMC and locr share a number of customers, especially with print service providers and direct mail houses.

GMC Software Technology is demonstrating the company's integrated solution with embedded locr maps at Drupa, May 3 - 16,2012, at the Xerox booth in hall 8B. For locr maps products visit stand number 70D10 in hall 7 at Drupa.