HP Improves Printing Sustainability with HP Indigo Portfolio
Wednesday, May 09, 2012
Press release from the issuing company
HP today announced product and program developments in its HP Indigo portfolio that will contribute to reducing the environmental impact of printing.
Developments highlighted at drupa 2012 include:
HP digital technology designed with environment in mind
In a further development, the HP Indigo 5600, WS6600, and 7600 Digital Presses have been awarded the Intertek Green Leaf verification mark, providing rigorous independent validation of the environmental claims that HP makes for these presses.
New program to offset carbon emissions
The carbon footprint will be calculated by HP experts, and their work will be independently validated. HP Indigo is purchasing carbon offsets through the Good Energy Initiative, which supports community projects that reduce greenhouse gas emissions.
Extended supplies take-back and recycling programs launched in Germany
Collaboration with sustainability leaders
Panelists included Laurel Brunner, Verdigris; Frazer Chesterman, Eco Print; and Marci Kinter,Sustainable Green Printing Partnership/SGIA—each of whom are at the forefront of sustainability efforts and conversation within the printing industry. HP Indigo customers Matthias Hausmann,CeWe Color, and Richard Owers, Pureprint, each joined one of the panel discussions as well.
As HP integrates environmental initiatives into its full product-development cycle, the company additionally has formed alliances with industry-established sustainability leaders, including the Forest Stewardship Council (FSC) and the Worldwide Fund for Nature (WWF). HP also spoke at the FSC Global Forum held at drupa on May 3-4, emphasizing the company’s commitment to FSC certification of printing papers and announcing several new large-format printing materials with FSC certification.
HP has been a committed environmental leader for decades, driving company stewardship through product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain and providing practical solutions to make it easier for customers to reduce their environmental impact. HP also influences the industry through its research on sustainability solutions that support a low-carbon economy.
Additional information on HP Indigo and the environment is available at www.hp.com/go/indigo/environment.
More information on HP at drupa is available at www.hp.com/go/HPdrupa12, www.hp.com/go/drupa and through the HP Graphic Arts Twitter feed at www.twitter.com/hpgraphicarts and YouTube channel at www.youtube.com/hpgraphicarts. Join or follow the conversation using the #HPdrupa hashtag.
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