"What would you like to do for a living?" – "Well, something with media." The printing industry profits from this definite-indefinite wish many young people have. Jobs in the media industry are attractive. At drupa in hall 6 the five German universities for print and media technique (Berlin, Leipzig, Munich, Stuttgart, and Wuppertal) present themselves on a joint booth. Also manroland web systems supports this initiative. The universities are answering all questions about the different study programs and competences. Yet who could provide better information than the students themselves, such as Kerstin Draeger?

After a graphic vocational training she is now studying book and media production at Leipzig University for Technique, Economy, and Culture. She’s always been fond of media, design, and printing, she’s really into the combination of media knowledge and print production. Most of all she is looking forward to the internship of the three-and-a-half-year bachelor study course. The German print and media education features a worldwide leading quality. To preserve and pass on this know-how is also something the universities are promoting. Heiko Tennot, system administrator at Leipzig University: "We teach everything from traditional hot type over crossmedia publishing up to media management. New media and print cross-fertilize each other and thus make the industry so interesting for the offspring."