PagePath Technologies, in conjuction with Synergy Solutions, Inc., announced today the formation of an industry focus group dedicated to utilizing PURL and cross media marketing technology.

PagePath is conducting research on developing a cross media PURL technology system that will connect with a CRM and SMS messaging system. Mark Boersma, President of Synergy Solutions, stated, "The real magic will be to have one combined system which would take all 5 Areas of business and connect them together. If the solution enhances Marketing, Pre-Sales, Sales, Servicing, and Client for Life, every printer, as well as their clients and prospects will be able to benefit from the PURL."

PagePath's vision is that PURL and SMS messaging will generate the lead and then the CRM system will take it and track it all the way through the process. The group will meet via conference line Friday, May 11, 2012 at 11am Central Time. If you are interested in sharing your thoughts or opinions, please fill out the online application at www.PagePath.com/PURLGroup.

For additional information, you can contact Joe Kern at 630-689-4119 or [email protected].