At drupa 2012, Heidelberger Druckmaschinen AG (Heidelberg) will be exhibiting an extended range of consumables along with both technical and performance-related services at the heart of its stand. This will be closely linked to its equipment solutions in the Solution Areas for commercial and packaging printing. A presentation focusing on the industry's successful business models will provide visitors to drupa with information on a portfolio of services that will maximize the availability of their equipment, ensure stable, eco-friendly production, and deliver measurable added value.
Practical customer demonstrations in the central Heidelberg Services Area
The model of a printing unit will be a real eye-catcher in the Services Area of the stand. It will provide a practical demonstration of the service portfolio's added value, including aspects such as continuous machine availability, high productivity, and the benefits of targeted training measures.
At the Heidelberg Saphira Counter, customers will be able to obtain details of the company's entire consumables portfolio. As of drupa, Heidelberg will be offering an extended range of particularly eco-friendly consumables from its Saphira Eco product line and, for the first time, a comprehensive selection of low-migration Saphira consumables such as inks, coatings, washup solutions, and adhesives for the production of folding cartons and labels for use in the food industry. All products are ISEGA-certified and comply with the requirements of EU Directive 1935/2004, which means they are approved for use in making food packaging. They are available worldwide. Heidelberg will also be presenting its Online Shop.
In addition to the company's range of remarketed equipment, the presentation on technical services in the Heidelberg Services Area will focus on the reorganized service agreement structure, which can be adapted even more precisely to print shops' different business models. Customers will also be able to obtain information about the established portfolio of Remote Service functions that Heidelberg is developing on an ongoing basis. Remote Monitoring is the latest addition and will be available from drupa onward. If they wish, users can opt for continuous web-based preventive monitoring and analysis of the technical condition of their equipment solutions. The aim is to identify any faults at an early stage and to eliminate them, if possible during the next scheduled service. This will make it easier for users to plan their production process. They will also benefit from reduced downtimes, easier troubleshooting, and greater transparency thanks to service interval reports. To benefit from this service, machines need to be connected to the Heidelberg web-based Remote Service and customers must have concluded a service agreement in which they consent to continuous data transfer and analysis.
During the show, visitors will be able to register for exclusive expert presentations on the Prinect operating system. These presentations will take place daily at eight Prinect workstations. There will be a total of 14 presentations with Prinect on various topics relating to workflow integration at print shops - from management and production workflows to comprehensive integration of all processes, including reporting and analyses. The focus will be on the Prinect workflow's extended functions. These are geared to the print media industry's growth segments such as web-to-print, packaging printing, and digital printing.
In a further section of the Services Area, Heidelberg will be showcasing its training and consulting portfolio, including the Print Shop Energy Efficiency program that has been added for drupa. Working with partner companies, Heidelberg will help print shops to identify possible energy savings and to implement suitable measures throughout the company.
The Heidelberg Classroom in the Performance Services Area will offer training units for visitors throughout the day at fixed times along with specialist talks on the latest trends such as workflow integration, web-to-print, packaging printing, and the use of consumables or consulting services to boost performance.
The relevant service portfolio will also always be included in the customer demonstrations of the equipment solutions in the Solution Areas for commercial and packaging printing, thereby linking it to the key market trends of HEI Productivity, HEI Integration, HEI Flexibility, HEI End, HEI Emotions, and HEI Eco.
"The way we have structured the presentation of our services and consumables at drupa will enable customers to see immediately that utilizing the portfolio in conjunction with our equipment solutions will generate added value for their business model," says Marcel Kiessling, member of the Management Board responsible for Heidelberg Services. "Our comprehensive range of services and consumables has now become firmly established on the market, because our customers are increasingly realizing that they can become far more competitive by using our state-of-the-art equipment solutions, especially in combination with our attractive services," he adds.