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Pitney Bowes Announces European Launch of Mailstream Wrapper

Monday, May 07, 2012

Press release from the issuing company

Pitney Bowes is set to launch the Mailstream Wrapper Productivity System to the European market at Drupa 2012.  Available immediately, the new solution combines the integrity and efficiency of high speed inserting with an alternate envelope process to help mail operations streamline the production of high quality customer communications.  The system can easily integrate into existing mail finishing and print operations, providing an additional opportunity to link print and mail.  

Built on the Pitney Bowes Mailstream Productivity Series, the new system incorporates Pitney Bowes’s expertise in high-speed inserters, production print, software solutions, and service, along with our partner  Sitma Machinery’s innovative paper wrap solution.  The system, which can process pre-printed wrap material or print in-line after the completion of the mailpiece, can help mailers achieve significant cost savings and operational improvements with little to no application or workflow changes.  This continuous wrap replaces traditional envelopes and is estimated to lower mailpiece costs by 20 to 40 percent through a combination of reduced paper usage, improved warehouse management and significantly less scrap. The wrap takes on the look and feel of standard envelopes but provides mailers with scope for unlimited personalisation and dynamic design.

“Mailing professionals are looking for innovative technology that helps to drive new revenue streams but which also contributes towards significant mailpiece effectiveness and bottom-line cost savings,” said Christoph Stehmann, Vice President, Pitney Bowes Document Messaging Technologies, Europe.  “Our new Mailstream Wrapper Productivity System is designed to help mailers and printers achieve unprecedented levels of productivity and operational cost savings, and position to enjoy the full benefits of a streamlined, white paper factory approach.”

The Mailstream Wrapper Productivity System includes innovations designed to maintain the highest levels of integrity, system uptime, and productivity while processing variable page documents at speeds of up to 26,000 pieces per hour.  The wrapping system can be retrofitted into existing Pitney Bowes Mailstream Productivity Series inserters, protecting mailers’ capital investment.  

With intelligent software driving production runs, mailers can personalise envelope wraps with messages and images based on specific customer profiles and match envelope messaging with transpromo content on the primary document within. In addition, it allows organisations to print variable content in black-and-white or full color on-the-fly as part of their normal print and mail production run.

The continuous roll of wrapping material is as versatile as standard envelopes.  Wraps can be configured to produce closed-face envelopes with scalloped flap or windowed envelopes, all with the same look and feel as traditional options.  This new generation of wrap offers the same ease of openability as a traditional envelope.

The Pitney Bowes Mailstream Wrapper Productivity System will be an important component for delivering more powerful, relevant customer communications. Pitney Bowes offers a unique end-to-end solution that can help print and mail operations migrate to an all white paper factory. Pitney Bowes IntelliJet Printing System, Production Intelligence output management software and high-speed mail finishing systems with the Print+ Messenger Color Inkjet module enable unprecedented levels of productivity and operational cost savings. All these systems are backed by a single service and support team for peak efficiency and performance. Together, these elements result in a truly integrated solution for companies where mail plays a strategic role in customer communications.


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