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Productivity Top Priority with Xerox’s New iGen 150

Monday, May 07, 2012

Press release from the issuing company

Every business wants a speedy road to profitability. For print providers, this means making job setup easy, production times fast and image quality precise and repeatable. Xerox’s new iGen 150 Press arms them with one of the most productive digital cut-sheet color presses.

Debuting here this week at drupa 2012, the iGen 150 is built on Xerox’s proven, award-winning iGen platform. Since its introduction at drupa 2008, the iGen4 Press has been used by more than 1,000 customers to produce millions of profitable pages per month. The iGen4 Press has been recognized to be the most productive system in its class, among those independently tested by the SpencerLab Digital Color Laboratory.(1)

Gilmore Doculink – a commercial/digital print shop in Ottawa – has tested the iGen 150 and reports the device is going to be a real win for their operation.

“The quality is indistinguishable, so our clients can have a short-run custom digital job produced on the iGen 150 and have it look the same as a longer offset run of 20,000,” said Brian Wright, executive vice president of Operations, Gilmore Doculink. “The iGen 150 provides the color, quality and consistency we demand.”

Automation = Productivity = More Jobs
With increased print speed of up to 25 percent, the 150 pages-per-minute press delivers 3,000 26-inch oversized sheets per hour – a productivity boost that lets printers get more jobs through their shop.

Each page is created with patented image-on-image technology and matte dry ink for vivid color digital prints.

The iGen 150 Press reduces the time and effort needed to achieve consistent high-quality output with the following features:

  • A new 2,400 x 2,400 dpi imaging system – the most precise resolution available on an iGen system to date. New line screen delivers refined shape, sharp detail and text quality.
  • An Auto Density Control System detects and corrects streaks before they occur.
  • Automated Color Maintenance replaces and eliminates manual steps by analyzing color and notifying the operator when the press is ready for production.

The press can handle a range of paper stocks such as textured, translucent and heavy cover-weight papers. Print providers can easily create mixed paper jobs such as direct-mail campaigns with tear-out reply postcards or wedding albums. 

Pricing and availability
The Xerox iGen 150 Press will be available for order taking in June and installation in July worldwide. It will have a U.S. list price of $722,000 for its base configuration.



(1) SpencerLab Digital Color Laboratory, Digital Press Benchmarks: Availability & Actual Production, October 2011.


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