Manfred Minich has taken up the prestigious role of Chief Executive Officer (CEO) at Atlantic Zeiser Group, a leading developer and supplier of modules and end-to-end system solutions for industrial digital and security printing, numbering and card personalization as well as individualization. He has also become a member of the board of directors of parent company Orell Füssli Holding AG.

Before joining Atlantic Zeiser Minich was responsible as managing director sales, marketing and service at folding and print finishing equipment supplier MBO Binder GmbH & Co. KG in Oppenweiler, he will work closely with CFO Thomas Obitz.

“Manfred Minich has an exceptional track record of success in developing and growing businesses,” said Michel Kunz, CEO of Orell Füssli. “His broad set of experiences will bring great value to Atlantic Zeiser as we pursue our strategic growth opportunities.” 

After obtaining a degree in business administration, operation and management, Manfred Minich, 54, began building up a wealth of business expertise with 20 years at Metabowerke in Nürtingen, where he gained extensive marketing and sales experience. Positions such as marketing director at German/Alpine, member of the management board of Black & Decker Deutschland in Idstein and marketing director worldwide at Loewe in Kronach then followed. In 2001 he was appointed managing director of the label division at HERMA GmbH in Stuttgart, later becoming chairman of the executive board. Manfred Minich: “The key success factors in the global markets of Atlantic Zeiser are innovation, market and detailed industry know-how - especially in our sensitive markets for personalization solutions. I’m delighted to bring broad experience of international sales, marketing and business development strategies to Atlantic Zeiser, which is already a technology leader in his targeted markets.

“Atlantic Zeiser is making good progress on the transition from an innovator of some very successful products to a full system solutions provider. This will mean even more quality and better service for our customers, and enable us to deliver added value in the long term.”