manroland Signs Contract with Rivet Presse Edition
Thursday, May 03, 2012
Press release from the issuing company
A revolution for newspapers in France where distribution-optimized newspapers in different formats will be produced digitally under a first agreement within the manroland and Océ strategic alliance has been unveiled by Rivet Presse Edition, an innovative contract printer.
Tomorrow’s newspaper à la carte with cutting-edge concept
National and regional daily newspapers, as well as foreign editions of titles, will be printed in the order they are required for delivery to outlets in a defined area around Limoges, which will be less than 90 minutes’ journey time from a new 960 square meters production plant. An administration building with 1,200 square meters will be built in the overall ten million euro investment – the majority of which will be on the new manroland and Océ production equipment – that will also market and showcase the potential value-added offering to open up digital printing opportunities for other publishers.
Variable content to create a stronger relationship with readers
The new digital process for newspapers will offer a new economic model supporting “editorial innovation”, according to Christian Sirieix, the executive leading the project for Rivet Presse Edition. Central to the success will be using a cutting-edge production line consisting of integrated manroland and Océ equipment.
Publishing digitally on demand offers more highly targeted advertising
The fully variable digital manroland pin-type folder VPF 211 offers the possibility to produce broadsheet or tabloid newspapers in long grain and short grain with different structures and ensures with that maximum utilization of the advantages of digital printing for newspapers, as well as commercial printing.
At the same time Rivet Presse Edition will start complementary printing activities during the day shift, which will be commercial applications based on variable data to help balance the business model.
Different titles on same production line printed in exact order required
Peter Kuisle, Executive Vice President Sales, Service, and Marketing, manroland web systems, said: “It’s exciting to see that our hard work in continuous research and development activities and our common expertise pays off in this future- oriented project which can change the way some newspapers will be printed and distributed in future.”
Sebastian Landesberger, Executive Vice President, Océ Printing Systems, said: “Publishers across the world are increasingly looking to digital color printing with all its efficiency and costs benefits as a vehicle to produce additional income streams, particularly for advertising, in an increasingly tough marketplace. Rivet Presse Edition is among the innovative commercial printers who are using world-beating systems Océ and manroland to open up many new doors for very targeted, niche, regionalized and personalized products produced whenever they want. This is something the newspaper industry has been waiting for. It’s here, it’s now, and we’re right at the forefront of developments.”
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