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Enfocus to Offer HP Indigo SmartStream Users Smart Automation

Monday, April 30, 2012

Press release from the issuing company

Enfocus is working with HP to extensively automate and streamline the digital print production process for HP Indigo users. Using Enfocus Switch, Smart Automation will be integrated into the HP Indigo SmartStream Designer application and HP SmartStream Production Pro Print Server. In addition, HP Indigo users will be able to rely on Enfocus' acclaimed PitStop product line for Smart PDF Preflight and correction.

Fast turnaround times, end-to-end automation, streamlined digital print production, reduced manual intervention and more print jobs in less time are the main benefits delivered by integrating Enfocus Switch with HP SmartStream Designer and HP SmartStream Production Pro Print Server.

Angelo Manno, Global Account Manager Crossroads & OEM at Enfocus says: “Customers will now be able to extensively automate their HP SmartStream Workflow and add new capabilities in an easy and affordable way. Switch 11 includes three configurators that were developed by the HP Indigo team. They allow the setup, control and automation of Imposition and Variable Data Print jobs as well as the automated jobs’ submission to HP Indigo presses, removing the manual user interaction, resulting in less errors, time and cost savings.”

“HP offers customers end-to-end solutions with a wide portfolio of workflow products,” says Gershon Alon, manager, Indigo Workflow Solutions, HP. “The HP SmartStream Solution porfolio -- now including Enfocus with Switch -- helps customers to differentiate themselves by creating unique, efficient and cost-effective workflow solutions in a competitive market where every production second counts.”

HP, which has joined the Enfocus Crossroads Partner Program, is a key player in the digital printing market, with more than 6,000 HP Indigo digital presses installed worldwide in industries such as photo merchandising, publishing, commercial printing, labels and packaging. With its SmartStream solution portfolio, HP offers customers graphic arts workflow solutions from selected partners that streamline digital printing production and enable greater flexibility and productivity. Through the HP SmartStream Solution Navigator (www.hp.com/go/solutionnavigator), HP Indigo customers can tap into the knowledge and resources of HP partners to optimally enhance their digital printing production workflows. Users will now also find Enfocus PitStop Pro, PitStop Server, PitStop Connect and Switch among the qualified solutions available on the Navigator.

Getting smart with automation and integration
The Smart Automation provided by Enfocus' solutions brings a raft of new functionalities to HP Indigo customers, allowing them to simplify and improve production:

  • Automatic sorting and collating of separate jobs and batching into a single print job.
  • Cross platform automation of Variable Data Print jobs and Imposition jobs through integration with the HP SmartStream Designer for Adobe InDesign in both Mac and Windows versions.
  • Automatic setup of job parameters such as the number of print copies, print priority, stacker destination and separation mode.
  • Creation and insertion of customized banner sheets at the beginning of jobs to assist in finishing, tracking and fulfillment.
  • Automated preflight and correction of PDF files prior to print submission.
  • Automated file manipulation through Enfocus Crossroads Partner application integration.

Enfocus Crossroads makes automation challenges a thing of the past
Enfocus Crossroads is a community related to Enfocus Switch automation. Comprising Crossroads Application Partners, Crossroads Integration Partners and Switch users, the community provides automation best practices to other Switch users and prospects. Crossroads Application Partners, now also including HP, have completely integrated their respective applications with Switch, offering a centralized, automated and controlled environment to streamline pre-production through cross-media and print output.

A dedicated Crossroads web portal (www.crossroads-world.com) provides an extensive source of information about the Crossroads Partners and their integrated solutions. It also offers educational blogs, an interactive user forum and a broad library of Switch flows which can be downloaded and imported in existing Switch workflows.

Enfocus (stand A23 in Hall 8b) and HP (stand D60 in Hall 4) will run live demonstrations of the integrated solutions at drupa, Düsseldorf, from May 3-16. For more information, visit http://drupa.enfocus.com.


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