Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

CrawfordTech Challenges Competition with New White Paper

Friday, April 27, 2012

Press release from the issuing company

Crawford Technologies has published a controversial new white paper that challenges what some of their competitors are claiming. Several companies have issued misleading documents/articles over the past year leading readers to believe that Accessible PDFs are all that is required to be compliant with legislation that requires companies to accommodate the needs of visually-impaired customers. 

“To think that implementing Accessible PDF is the ‘be-all and end-all’ is misleading and puts companies at risk for lawsuits. Accessible PDF is definitely not a blanket solution for all because not every customer is up-to-date with technology and able to fully utilize Accessible PDFs,” said Aimée Ubbink, Document Accessibility Services Technical Support Specialist with Crawford Technologies.

“One needs to give consideration to those who may not be proficient with modern technology and not able to use an Accessible PDF. For these people, Braille, Large Print or CD audio recordings are their preferred method of communication. It’s the organization’s legal obligation to provide communication in the format requested by visually-impaired customers.”

A number of human-rights lawsuits have taken place in the past few years by companies that have not provided communications to their customers in the manner they requested. This has resulted in multi-million dollar lawsuits for corporations and organizations that simply might not have been aware of legislation in place to protect people with disabilities. These lawsuits have generally resulted in orders for creation of accessible documents to be provided in the formats desired by the document recipients including Braille, Large Print, e-text and audio.

“Our reason for issuing this white paper is to challenge the misleading information out there and make sure people are educated about the laws protecting visually-impaired customers. Having this information will help organizations develop strategies that will provide accessible documents in order to meet their entire customer’s need,” said Ernie Crawford, President of Crawford Technologies.

“Our Document Accessibility Services (DAS) team specializes in guiding organizations through this complicated process. Not only do we educate you, we help you provide the full range of customer communication accessibility solutions to meet all of your customers’ needs.”

To read the new white paper, please go to: http://www2.crawfordtech.com/e/7102/h70A1/85wkq/154809491

For more information about how Crawford Technologies can help to ensure your organization is fully compliant with all North American legislation, please phone 1-866-679-0664 or email sales@crawfordtech.com.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved