WHITE PLAINS, Md., and ROCHESTER, N.Y.--Feb. 16, 2004-- Automated Graphic Systems, Inc. has purchased a DocuColor iGen3(TM) Digital Production Press from Xerox Corporation to expand its variable data and short-run color printing capabilities. The graphic communications company produces books, journals and directories for trade associations. According to John Green, AGS president, the cost-effectiveness of shorter print run lengths using the DocuColor iGen3 gives AGS a competitive advantage over print shops that only offer offset printing and traditionally longer run lengths. Green, who is also chairman of the board of the Printing Industries of America / Graphic Arts Technical Foundation (PIA/GATF), added that high quality, cost effective full-color printing in run lengths as low as one page is now a reality. Prior to installing the 100 page-per-minute DocuColor iGen3, AGS used a Xerox DocuColor 2045 Digital Color Press located at its Washington, D.C., location -- Automated Graphic Imaging -- to produce up to 50,000 digital color pages per month. According to Green, the company expects to increase monthly digital color volume to 500,000 pages with the addition of the DocuColor iGen3. Green said that the Xerox support, image quality, speed and flexibility were key factors in the decision to purchase the DocuColor iGen3. "Xerox has demonstrated the greatest commitment to the digital revolution. Our customers are not only impressed with the image quality of the DocuColor iGen3, but they are also amazed with its capabilities. The technology is so advanced that it allows them to literally rethink their marketing strategies." The DocuColor iGen3 allows AGS to attract new customers and also grow existing customer relationships by offering an expanded range of digital color and black-and-white printing. With the new variable data capabilities - in which content varies from page to page - Green plans to produce financial statements, direct mail pieces, personalized newsletters, and many other customized products for AGS' customers. Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help AGS take full advantage of the DocuColor iGen3's capabilities. The consultant also identified volume-building and revenue-generating opportunities. "It was a major benefit," Green said. "Xerox is helping us every step of the way. The technicians, analysts and marketing staff have all been great. Xerox doesn't just drop off a box and say 'good luck'; they are a true partner in helping us grow our business." Automated Graphic Systems, one of the largest printing operations in the mid-Atlantic region, has been a Xerox customer since 1981. The company offers digital, sheet-fed and web printing; design capabilities; CD development and replication; Internet development and hosting; mailing services; and complete bindery capabilities. AGS is a subsidiary of Consolidated Graphics, Inc., the largest sheet-fed and half-web commercial printing company in the United States.