Brussels - Sappi has upgraded its Royal Web coated woodfree heatset web offset papers to give the range a cleaner, brighter shade and a fresher look. The Royal Web papers, produced at Sappi's Blackburn mill, are widely used for high volume inserts, brochures, magazines and catalogues. Sappi is supporting the introduction of the new papers with advertising and direct mail campaign featuring the range's 'Joe Royal' promotional character. In a five-step improvement programme, the nightclub 'bouncer' has been transformed into a smart, dynamic security consultant. "Royal Web already has a well established name among UK printers for its runnability and folding and for its excellent print gloss," says Business Manager, Karin Hiddink. "Fast delivery of standard and non-standard sizes of the new upgraded range from Blackburn mill offers printers an even better deal." The range is available in gloss and silk finishes from 90g/m2 to 150g/m2 and in matt up to 115g/m2. Full colour printed sample sheets for each finish and grammage can be obtained from Sappi's UK sales office (Tel +44 (0)1959 56 0900). Further information on Royal Web can also be found at www.sappi.com/royal.