InBetween at drupa 2012

Press release from the issuing company

Every 4 years Düsseldorf is under the banner of the drupa print media fair.  The drupa special show drupa innovations park (dip) provides an ideal platform for global innovation in media production. InBetween, the Stuttgart/Germany based dynamic publishing software provider (http:www.inbetween.de), will take advantage of its presence to announce new products, showcase innovative customer projects and present established partners.

Visitors to the company’s stand no. D04 in hall 7 can gain insight into the benefits and high performance of InBetween’s products and solutions for database and dynamic publishing. By using structured data from existing sources such as PIM, ERP, CRM or PLM systems InBetween’s solutions allow companies to produce all kinds of sales and marketing publications, either fully automated or partially automated with manual finishing depending on the level of creative flexibility desired.

At drupa 2012 the drupa innovation park (dip) will once again make its appearance as the focus for innovations that will drive digital media production in the future. This is where both young startups and industry giants show their trend-setting ideas and solutions to a highly-qualified industry audience.

InBetween’s dip participation will put an emphasis on presenting customers, partners and new solutions. Consequently, each day will be specially dedicated to one of InBetween’s partners, their solutions and successes. InBetween’s customers and their implementations will be another focus this year. Visitors will have the opportunity to evaluate the potential for streamlining their own publishing processes by examining real customer cases. Additionally, InBetween will demonstrate several new solutions at drupa.

“We’re excited about the unique opportunity the drupa show and in particular the drupa innovation park provide us with for presenting our solutions to an international audience”, says managing director Alexander Dressler and adds: “We have deliberately put our customers and partners at the center in order to give everyone a chance to find out how their organization can best profit from our solutions.”

The particular highlight at this year’s show participation will, however, be the launch of new and innovative InBetween products and solutions for dynamic publishing.

For a detailed program listing InBetween’s daily stand activities please refer to the stand activities section for InBetween on the drupa website at http://www.drupa.com.


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