LAS VEGAS--Feb. 13, 2004-- X-Rite, Incorporated today announced its MonacoOPTIX(XR) has been awarded Photo Electronic Imaging (PEI) Magazine's "Cool(2)" Award for its Color Management Hardware category, and has been recognized by PC World magazine with its "Best Buy" nod for monitor calibration. Both accolades come just three months after the launch of MonacoOPTIX(XR), designed with the latest patent pending technology to produce highly accurate ICC profiles for CRT and flat panel color displays. "Early market validation and praise is critical for any new product to be successful," said Bonnie Fladung, X-Rite's Marketing Manager. "This recognition is a major milestone for X-Rite, furthering our commitment to develop value-added color management solutions for our customers worldwide." In PC World's round up review, X-Rite's MonacoOPTIX(XR) was compared with GretagMacbeth's Eye-One(TM) Display, Integrated Color Solutions' BasICColor(TM) Display 2.5 and Pantone ColorVision's® SpyderPro(TM). PC World contributor Mark Rutherford writes, "X-Rite's exceptional performance earns it our Best Buy nod. It achieved the deepest shades of blue and the finest gray-scale transitions -- allowing our LCD to match the subtleties that previously only high-end CRTs could achieve." Rutherford continued, "The X-Rite (solution) is fairly easy to navigate; and it has more-advanced functions, such as the ability to calibrate for a custom color temperature or according to ambient light conditions." X-Rite's MonacoOPTIX(XR) solution comes in two editions: MonacoOPTIX(XR) MonacoOPTIX(XR) is a robust profiling package for photographers, graphic artists, and creative professionals. The package includes Monaco's software and the MonacoOPTIX(XR) colorimeter. Pricing starts at $299. MonacoOPTIX(XR) PRO MonacoOPTIX(XR) PRO edition is designed for the professional. It is ideal for workgroup situations and customers who demand expert levels of control, flexibility, and the highest quality profiles available. The package includes the MonacoOPTIX(XR) colorimeter and Monaco's advanced profiling software with workgroup support and expert controls for the highest quality profiles available. Pricing starts at $429.