HP at ISA 2012
Friday, March 23, 2012
Press release from the issuing company
Today at the (ISA) International Sign Expo 2012, HP demonstrated its industry-leading portfolio of solutions for the sign and display market, helping print service providers (PSPs) increase application versatility and productivity to grow their businesses.
“With more than 10,000 Latex Ink systems and 100 HP Scitex FB7600 and FB7500 Industrial Pressesinstalled worldwide, HP is clearly delivering solutions that address our customers’ most pressing large-format needs,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “By taking part in the fast-paced solvent to Latex and analog to digital transitions, HP customers can take advantage of higher value pages to further grow their businesses.” (2)
New HP Latex Ink printers offer improved versatility, durability
The new devices produce 1,200-dpi output that dries inside the printer, boosting productivity for double-sided print jobs and allowing immediate finishing or use.(5) With new soft signage printing capabilities, customers can produce applications from retail banners to tradeshow signs and interior décor, which are easy to fold and pack, inexpensive to ship, simple to hang and have improved durability outdoors.(6) Both systems feature the new HP 792 Latex Inks and are compatible with more than 500 media options.
HP Scitex FB7600 Industrial Press makes its mark on U.S. soil
“In order to be competitive in today’s industrial market, we decided a significant digital investment in cutting edge technology was needed to jump start our business,” said Mark Watson, general manager, VistaCraft. “You can literally see the savings coming off the press, with the ability to stop a project, begin another and then jump back to the original job. Analog printing does not cost-effectively provide that kind of flexibility.”
According to Watson, VistaCraft had not made any capital investments for years, resulting in slow business growth and the loss of one of its most valuable customers. The shop was being outpaced by competitors due to its outdated analog equipment, leading VistaCraft to purchase the HP Scitex press.
VistaCraft has already expanded an existing customer’s volume of business, taking on more capacity for a large project than was previously possible. Using the HP Scitex FB7600 Industrial Press, which reaches maximum speeds up to 5,380 ft²/hr, the shop reduced labor and met a faster turnaround time.
“Without the productivity features of the new HP Scitex FB7600 Industrial Press, we would not have been able to make this project happen,” said Watson.
HP at ISA International Sign Expo 2012
PSPs may finance the HP Designjet L28500 and L26500 Printers and the HP Scitex FB7600 Industrial Press using HP Financial Services, the company’s leasing and life cycle asset management services subsidiary. By choosing HP Financial Services, PSPs receive competitive rates and flexible terms, and are able to preserve capital.
More information about HP large-format sign and display solutions is available at www.hp.com/go/signanddisplay, on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts.
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