Enfocus Vice President Fabian Prudhomme today unveiled details of the company's More Power to You-themed presence at drupa, the world's biggest print media fair scheduled to take place May 3 - 16, 2012 at Messe Dusseldorf, Germany. Starting today, drupa attendees can book demonstration appointments on the Enfocus online booking site, at drupa.enfocus.com. The Enfocus main exhibit will be in parent company Esko's stand, A23 in hall 8b. The company's German distributor, Impressed, will also showcase Enfocus solutions in the drupa innovation parc (dip) in hall 7a, stand C20/C22.

New Products and New Branding
"Coinciding with the new releases of Enfocus Switch, PitStop Pro, and PitStop Server solutions, is the company's new branding," says marketing manager Sukerti Van Schoorisse. "At drupa, we will show that Enfocus is evolving with future needs of customers. We do this not only by releasing new versions of our acclaimed products, but also through our rebranding. We are an industry-leading company standing for quality and innovation, and we will prove this once again at drupa."

More Power to You
"More Power to You, our drupa theme, is two-fold," Prudhomme says. "It celebrates the release of Smart Automation and Smart Preflight solutions that return more power to users than any product in the company's history. It also recognizes professionals for making smart decisions under unprecedented market and economic pressure."

Enfocus Crossroads: The Switch Hub
Further empowering users is Enfocus Crossroads, the community for all things related to Enfocus Switch automation. Comprising Crossroads application partners, Crossroads integration partners, and Switch users, the community serves as a platform providing automation best practices to other Switch users and prospects. Crossroads application partners have completely integrated their respective applications with Switch, offering a centralized, automated and controlled environment to streamline pre-production through cross-media and print output. Users can meet the community members at different venues and have best practices explained and demonstrated to them.  

A dedicated Crossroads web portal has been set up to provide an extensive source of information related to Crossroads partners and their integrated solutions. It also provides users with educational blogs, an interactive user forum, and an extensive library of Switch flows that can be downloaded and imported into their own Switch system(s). For more information on Crossroads, visit www.crossroads-world.com.

The following Crossroads partners are at drupa:

• axaio: Hall 7a, stand D13
• CHILI Publish: Hall 7a, stand C15
• Elpical: Hall 7, stand A26
• Quite Software: Hall 7, stand C21
• HP Indigo: Hall 4, stand D60-1D60-9 

Enfocus' Solution Revolution   
Go to drupa.enfocus.com and register for a drupa demonstration.

Enfocus Switch - Smart Automation
The Enfocus solution revolution includes a restructuring of Enfocus Switch 11 to make it modular and therefore easy to scale as a business changes. The most important aspect of Switch is that it connects and automates users' existing systems and third party software, together or in combination, with new systems and software. Switch speeds up job processing, reduces errors, and automates repetitive tasks. Automating tasks with Switch frees up staff's time so they can focus on new, revenue-generating activities.

To learn more about Switch, go to: http://www.enfocus.com/product.php?id=7322.

Enfocus PitStop Pro and PitStop Server - Smart Preflight
Over 130,000 Enfocus PitStop users worldwide will benefit from significantly more accurate and flexible PDF preflight and correction when Enfocus releases PitStop Pro 11 and PitStop Server 11 at drupa 2012. PitStop 11's "Smart Preflight & Correction" is a key Enfocus advancement that allows real-time interactions of user or job-fed Preflight Profile settings.

The automated use of metadata (e.g. JDF and XML)  
for job processing via PitStop Server introduces a new level of automation. Fixed values in Preflight Profiles are becoming a thing of the past. Fast and correct linking of the PDF with customers' specific requirements makes service faster and more accurate. Overall quality is improved and processes are standardized.