Roland To Introduce New Products and Services at ISA 2012

Press release from the issuing company

Roland DGA Corp. will introduce several innovative new inkjet printing technologies and value-added services for sign and print professionals at the ISA International Sign Expo being held March 22-24, 2012, in Orlando, Fla., in booth #2072.

In response to popular demand, Roland is introducing the option of white ink for the VersaStudio BN-20 desktop printer/cutter and double white for the best-selling VersaCAMM VS series printer/cutters.  Also being introduced are a first-ever rental program for certain Roland inkjet models and an online storefront capability designed exclusively for Roland owners.  

“With Roland, customers know that they are not only purchasing reliable, state-of-the-art products, but they are investing in the future of their business,” said Andrew Oransky, director of marketing and product management for Roland DGA. “That is why we offer workshops and free webinars, as well as innovative financing options and even the ability to create their own custom online storefront – products and services designed to provide our customers with everything they need to be successful.”

On display in Roland’s booth is the company’s most extensive product line-up ever, including its best-selling metallic eco-solvent and UV inkjet printers and printer/cutters, vinyl cutters, ADA sign making kits and engraving machines. For ISA, Roland will offer special sales incentives, including a free Productivity Pack valued at more than $1,500 with the purchase of a VersaStudio BN-20 and a $2,500 online store credit with the purchase of a VersaCAMM VS-540 or VS-640, or VersaArt RS-640 printer.  

In celebration of the company’s 30th anniversary, Roland’s ISA booth also prominently features colorful graphics, images and exhibits for some of the 1,193 businesses worldwide that submitted their work to the Roland Creative Awards.

Roland’s complete offering of new products and services for ISA:

  • Preview of Roland’s new 64-inch VersaArt RE-640 Inkjet Printer – The RE-640 combines the company’s latest printing technology with a dual CMYK ink configuration for stunning photorealistic imaging at a great price. Look for the formal launch in April 2012.
  • New White Ink Options for VersaStudio and VersaCAMM VS Series Printer/Cutters – Priced at just $8,495, our VersaStudio BN-20 is the industry’s lowest-priced durable white ink printer. The VersaCAMM VS Series is now available with a new double white ink configuration for added brightness and opacity with faster production speed.
  • Roland introduces the industry’s first rental program for its award-winning line of inkjet printers and printer/cutters.  Available to customers in the U.S. only, the new Roland Rental Program provides flexible financing options for customers with short-term equipment requirements, as well as businesses that do not qualify for traditional financing programs.
  • Roland has partnered with Keen Systems, Inc. to make building a custom e-commerce storefront easy and affordable. Roland customers throughout the U.S. are eligible, and receive an extended 60-day trial as well as a customizable pre-populated template of applications needed to create a profitable online store.   

At ISA, Roland will also offer several education opportunities throughout the show, including live, in-booth vehicle wrap demonstrations delivered by the experts from Digital EFX Wraps, as well as a presentation from the owners of Off the Wall Signs and Graphics that focuses on how to use the VersaUV LEJ-640’s textures and embossing effects to maximize profit potential. Other topics to be covered include leveraging Roland VersaWorks RIP software to make money with metallic ink, and how to produce ADA signage with Roland’s professional rotary engraving machines.


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