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Seven of 12 Major Magazine Ad Categories Posted Page and Revenue Growth in January

Wednesday, February 11, 2004

Press release from the issuing company

New York, NY (February 10, 2004) Total magazine advertising revenue for the month of January 2004 increased 10.4%, compared to January of last year, closing at $1,015,326,919, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,728.54, closing at -0.3% over January 2003. “The data show the magazine industry holding its own against a strong January in 2003. Revenue increased, and pages remained relatively flat, with the slight page growth for the top 12 ad categories (+0.6%) offset by the remaining categories,” observed Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "Categories such as Drugs & Remedies; Toiletries & Cosmetics; and Home Furnishings & Supplies continued to show strength, while categories that were active around the holiday season – Media & Advertising, Technology and Retail – exhibited relative softness.” January 2004 vs. 2003 Seven of the 12 major advertising categories experienced an increase in both pages and revenue over January 2003, with double-digit gains seen in Drugs & Remedies and Public Transportation, Hotels & Resorts. Two of the major categories recorded decreases in advertising pages and revenue – Financial, Insurance & Real Estate and Technology. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)




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