GMC Software Technology, a leading provider of customer communications and output management solutions, today announced their participation at Xplor International’s 2012 Conference and Vendor Forum. The conference takes place on March 27-29, at the TradeWinds Island Grand Hotel and Conference Center in St. Pete Beach, Florida. GMC company’s executives will participate in standalone and panel speaking sessions as well as exhibit at the event’s vendor forum and accept the Innovator of the Year Award for GMC Inspire.

Innovator of the Year Award for GMC Inspire:  Earlier this year, it was announced that GMC had once again been recognized with the Innovator of the Year Award. Xplor International’s prestigious recognition honors an individual, company or organization that has conceived and developed an original concept leading to a significant advancement in the industry. The award will be presented to GMC during the conference.

Standalone Speaking Session: Adapting Marketing Strategies in a Changing Financial Environment: Michael Bucka, General Manager of Germany and Eastern Europe at GMC Software Technology, will explore how enterprises can raise their marketing ROI during these economically uncertain times by re-thinking their customer communication strategy as a whole, rather than the sum of its parts. Michael Bucka’s session will be held on Thursday, March 29 at 8:30 AM.

Vendor Track Panel: Making Documents, Whether Delivered Electronically or Printed,Relevant!: Industry experts will answer questions and share their views on what companies need to do to enhance the relevancy of their communications. The panel session will be informal and very interactive with audience participation. Michael Bucka, General Manager, will represent GMC Software Technology on Tuesday, March 27 at 3:00 PM.

Vendor Forum: GMC company representatives will also demonstrate the award winning GMC Inspire, an end-to-end software solution for Customer Communications Management (CCM) designed to help businesses increase customer engagement. The solution enables businesses to effectively streamline and advance customer communications to increase efficiency and revenue growth while also strengthening customer loyalty. GMC Inspire also includescomprehensive content management capabilities for highly regulated industries, allowing businesses to ensure corporate and legislative compliance across all communications. The solution supports a wide range of output channels including email, SMS, social media, web presentment and traditional print channels.